⇒ Develop and implement a content strategy aligned with the brand and audience.

⇒ Plan and optimize paid media campaigns (Meta, Google, TikTok).

⇒ Manage media budgets for maximum ROI and customer acquisition.

⇒ Analyze ad performance for real-time adjustments.

⇒ Coordinate with CRM and content teams for audience targeting.

⇒ Work with agencies for campaign improvements.

⇒ Create retention strategies to increase repeat purchases and LTV.

⇒ Manage CRM campaigns via email, SMS, and push notifications.

⇒ Build and optimize customer lifecycle journeys.

⇒ Monitor retention KPIs (repeat purchase, churn rates).

⇒ Conduct A/B testing to improve CTR and ROAS.

⇒ Provide insights on marketing impact and customer trends.