Job Description

• Assist in implementing all marketing strategies, plans and activities based on detailed analysis of market forces.
• Implement Social Media strategies to increase engagement & followers.
• Organize & execute effective activities to successfully implement company’s marketing plan.
• Work with digital/ creative agency to develop different campaigns/ posting calendar.
• Review monthly posting calendar shared from the agency “Design, caption, tone & manner”.
• Responsible for implementing the calendar events for all marketing activities related to NDS.
• Manage different marketing campaigns inside or outside Cairo that deliver a targeted message and create commitment to the brands.
• Follow-up on all brand marketing activities throughout each product/service to create a cohesive feel to each marketing campaign.
• Monitor progress of campaigns using various metrics to measure performance.
• Track, analyze & report the success of those campaigns & events with tools such as “Google analytics & other social media tracking tools”.
• Establish & maintain constant increase web traffic to NDS’s website, through managing website content, analyzing website performance & traffic.
• Manage the relationship with advertising agencies & media buyers.
• Build relationships with the media, influencers, suppliers & vendors.
• Implement approved PR plan for NDS.
• Directly contact suppliers and supervise the production of flyers, brochures, stands, or any other POS “Point of Sales” materials.
• Negotiate media plan buying to best utilize budget.
• Conduct research and analyze data to identify and define audiences\ competitors.
• Ensure communications are targeted to the correct target audience according to each product/ service.
• Analyze Social/ Digital Media insights for better communication.
• Analyze market & competitors’ activities “Communication, pricing, new models, etc.”.
• Manage and organize the production of all branded items, giveaways and its stock management.
• Collaborate with the direct manager in preparing budgets and monitoring expenses.
• Compile all financial invoices related to the department.
• Create engaging content for all platforms, including blog pieces, articles. Social media posts, newsletter & videos.
• Monitor engagement/ conversations via social media channels to management.
• Responsible for aligning company communications, social media, and marketing content to create a strong brand identity.
• Analyze web traffic and relevant community metrics.
• Research and analyze a variety of marketing information, including market trends, pricing schedules, competitor offerings, and demographic data.
• Any other assigned duties related to the job.

Requirements

• BA/BS degree in Marketing, or journalism, Mass Communication or any other relevant field.
• From 0– 3 years professional working experience.
• Proficiency in English language.
• Proficiency in using MS office Programs.
• Outstanding written and verbal communication, presentation and negotiation skills.
• Outstanding organizational and time management skills.
• Efficient in problem solving.
• Attention to details.
• Integrity and dedication – Job requires being honest and ethical.
• Initiative and challenging – willingness to take on responsibilities and challenging in achieving goals.